While you may not think about ranking your website with SEO anymore, you need to realize this is still a viable option to rank your website. However, when you factor in the PPC marketing you can do as well, you will quickly find that your website is going to soar to the top of the rankings in the search engines.
The first thing you need to realize is when you are using SEO you are going to get your website primed for the search engines to crawl your site. This is going to help you rank organically for the keywords you are targeting, but also have your website set up properly for the keywords you are targeting. So you will not have to be concerned about your website failing if the search engines do not find your site.
A second thing you need to realize is with a proper SEO program carried out on your website you will have a lower cost per click. The reason for the lower cost per click is you are going to be grouped around specific groups of words. Since you are grouped around these specific words, you do not have to be concerned about the search engines not thinking that your website is based on something else, which could drive up your cost per click.
As many people have found it is nearly impossible for them to find an affordable way to rank their website. However, if you perfectly blend both SEO and PPC campaigns that you are running you can easily get your website to rank highly in the search engines and have a lower cost per click. Without this, you will have trouble in getting your website to rank in the search engines or the pay per clicks to be affordable.